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OPEN CALL (expert/lecturer in the field of Public Relations – Marketing)

iCAN is looking to engage one expert/lecturer in the field of Public Relations – Marketing that will realize one lecture in the up mentioned field for the needs of the project.

Applicants will need to provide to iCAN a presentation related to the topic that will be part of the lecture.

Methodology and field of action

The Expert/Lecturer is expected to:

Create methodology and dynamics related to the lecture, teach participants for PR and Marketing strategies, teach them for Planning, developing, and implementing PR strategies, Establishing and maintaining effective working relationships with local media and key spokespeople,  Analyzing media coverage and formulating advertising and marketing strategies to better reach the potential clients, Content development for marketing and PR campaigns (adverts, videos, social media), Seeking opportunities for partnerships, sponsorships, and advertising, Maintaining and updating information on the organization’s website.

Expected results

After the lecture participants should be able to:

  • Recognize and implement PR strategies;
  • Analyze media coverage;
  • Seek opportunities for partnerships, sponsorships and advertising;
  • Recognize content development for marketing and PR campaigns.

The lecturer will be responsible for the organization and delivery of high-quality teaching material.

Requirements for Experts/Lecturers experience and skills:

Diploma in a field suitable for the training.
Experience in the field of training and mentoring.
Theoretical and applied experience related to Public Relations and Marketing;
Excellent interpersonal communication and consulting skills.

Application deadline 24.09.2021

To apply for this position please send us the required documents on: ican@seeu.edu.mk

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