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Digital Marketing – Social media strategy

Are you willing to advance your Digital Marketing skills?
Interested in Social Media Strategy?
Looking for an 𝐈𝐍𝐓𝐄𝐑𝐍𝐒𝐇𝐈𝐏 in this field?
Then this course it’s the best one for you for only 5000mkd (80 euros).

In the end of this course participants will be evaluated through a test and will be provided with a 𝐃𝐢𝐩𝐥𝐨𝐦𝐚.

Three best candidates will also have the opportunity to do internship in companies and institution that we are cooperating:

1. Dr-Web – paid internship with employment possibility
   
2. Telegrafi Maqedoni – internship
   
3. Kommuna e Gostivarit – Општина Гостивар – internship

Program of the course:

The five-day course is based on the process of developing a Social Media Communication Strategy. Each day represents one important segment of the strategy development process. Throughout the lecture, participants will be presented with the steps required to create a Social Media Strategy, and guidelines how to complete them in the most efficient way. Each lecture will include examples from relevant case studies. Participants in the lecture are required to have basic knowledge of social media communication.

Day 1 – Social Media Communication Guidelines – In the first day of the course students will learn about the most important elements of social media communication – principles of communication and opportunities (networks and formats) for communication.

Day 2 – Step 1: Analysis – on the second day of the course the students will be led through the first step of the strategy development process – analysis of the market, competitors and their social media communication.

Day 3 – Step 2: Target persona development – on the third day of the course, students will learn how to create a target persona which will serve as a basis for the following steps – communication and advertising development.

Day 4 – Step 3: Communication development – the focus of this lecture will be the development of the content for the social media strategy. Students will be given guidelines as well as useful tips on how to create effective content that is relevant for their target audience.

Day 5 – Step 4: Advertising plan development and organization – the last day of the course will focus on planning and setting up of the advertising processes, as well as overall organization of the strategy activities.

The course will be led by Iva Dujak, PhD. supported by expert representatives from the marketing agency Brand Union.

The price for this course is 5000 mkd in total

Payment Methods:
Recipient name: ЈИЕ Универзитет
Bank account: 200002082616570
Bank: Stopanska Banka AD Skopje
Payment Purpose : Course in Digital Marketing
Check the comment section for payment explanation

If you want to be part of this course please register in the following google form: https://forms.gle/3Ey12MmzchcpFBz57