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DIGITAL MARKETING COURSE

Digital Marketing Course with trainer Iva Dujak

Language: English

Start date: 13.01.2021 18:00h

Location: Online Zoom

Everyone who completes this FREE course, will get a CERTIFICATE.

 

The Digital Marketing Course is a five-day introduction to the most important aspects of digital marketing communication. Throughout the course students will gain understanding of the digital communication concept, learn about available tools and ways to use them.

Topics covered will include Content Creation, Social Media Advertising, Search Engine Optimization and much more. Each session will consist of theoretical and practical segment, accompanied with good case practices. Interactivity and participation will be highly encouraged.

The course is adapted to basic level of knowledge, no previous working experience is required.

Speaker:

Iva Dujak, PhD in Marketing, Faculty of Economics in Skopje.

Partner and COO in the marketing agency Brand Union, she is responsible for campaign development and communication of many local and international brands. Her experience includes work on brands such as Porsche, Philips, Wurth, Toyota, Grant Thornton, Alkaloid, Vitaminka, OBSCE and many more. Her speaker experience includes regular lectures in the Economic Chamber of Macedonia, Digital Marketing Academies and guest lectures on the Faculties of Economics in Skopje and Prilep.

Agenda

Day 1 – Digital Marketing Concept (1h) – the first session will focus on understanding the concept of digital marketing communication, difference between digital and traditional communication approach and importance of integrated communication. On this lesson, students will be introduced to all communication channels that can be used in digital marketing communication and shown examples of effective digital approaches.

Day 2 – Content Creation (1h) – the second session will cover the approach to creating content on digital platforms. This session will include tips on copywriting for websites, blogs and social media, as well as directions for SEO and visual storytelling.

Day 3 – Advertising (1h)– the third session will focus on the promotional aspect of the digital marketing communication. This session will provide an in-depth presentation social media and google advertising tools as well as tips on better performing ads.

Day 4 – Digital Marketing Campaign (1h) – the fourth session will focus on integrating the learnings from all three previous sessions into one cohesive digital marketing campaign. Students will learn how to develop a concept, develop a precise target persona, choose communication channels and develop a campaign that can be ran on digital marketing channels. Students will be divided in groups, and each group will get an assignment to develop a presentation for their digital marketing campaign.

Day 5 – Simulation – on the fifth session, students will present their work and get direct consultations for their concepts.

If you want to be part of this course please sign up here http://shorturl.at/bmHSX